The songs are in English and subsequently BTS don't participate in the writing process (this is a generalisation as RM was involved with Butter). With Butter, Dynamite and PTD, this is lost. The lyrics have character and heart, especially Suga and RM's parts with extended metaphors such as "with the wings of Icarus you gave me, not towards the sun but towards you, let me fly". Why? Because they participated in writing it. It's a basic love song with lyrics such as "I'm curious everything, how's your day". The "oh my my my"s are there to sound nice, nothing more, nothing less. It's a song that is fun, simple and catchy all for the sake of being fun, simple and catchy. It's a collaboration with Halsey, a Western artist, its radio friendly, and similar to Butter, Dynamite and PTD, it's lyrics are relatively tame in its meaning and message. Prior to these full-english songs, this objective to make it in America can be seen perfectly in BWL. I think we can all agree that BTS are very obviously trying to find success in America with Dynamite, Butter and now PTD. The word play, references, the poetry of it all. BTS singing and writing their songs in Korean is important to their artistry. Language, culture, identity and art are often interwoven. The problem isn't that I don't like their music, it's that in some respect, they have lost their artistry with these English releases.īTS have previously been adamant that they didn't want to sing in English because it would sacrifice their identity. They're fun pop songs and they accomplish that role extremely well. Objectively, they're okay, have critical acclaim and apart from the controversial autotune, I quite like them. Because at the end of the day, Butter and Dynamite aren't terrible songs. I think this is an oversimplification of the issue at hand especially with regards to the colonialism and xenophobia BTS has faced. And a common rebuttal you might see by fans is "well, if you don't like their new musical direction, then don't listen to it". In general, when an artist becomes successful, a common criticism you will find is that they are losing their artistry by catering to this larger audience such artists tend to create songs to be hits in a way that sacrifices a level of artistic expression. Starting with the opinion that BTS are "losing" themselves, I think this has some truth to it. I think both of these opinions have their good points and bad points. The first being that they've completely "lost" themselves and their artistic integrity and have "bended" to Western pressures, and the second being that they've only released "two English songs" (however, at the current time of writing, this number has become three with the release of PTD) and that they still release more authentic Korean songs like LGO. So far, having read through a lot of this thread, I've come across two very extreme opinions about BTS's recent attempts to penetrate the American music industry.
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